I was spellbound when I saw this ad for the first time as the film gross collections were at par with those of its main theatre collections in HYD. Kurukshetram collected approximately Rs 88,000/- in its first week at Sudarshan 35 in Hyderabad.
Very interesting to note that its run in the side theatres got extended by one full week in Rajamundry and by 5 days in Vijayawada. The movie was released on 17/12/1982.
3-Peat is the term that came to my mind instantaneously while looking at the release centers list of “PrajaaRajyaam” again.
If not continuously, Superstar Krishna is the first and only hero to have three movies debuting in 4 theatres in a calendar year in a center excluding Hyderabad.
Earlier in the year 1983,“Bezawaada Bebbuli” was released in Rama Talkies, Srinivasa Mahal, RamaKrishna Talkies (Patamata) & Satyanarayana theatre in Singhnagar in Vijayawada.
“Oorantha Sankraanthi” was his next film to release in four theatres in the same city. The multi-starrer was released in Annapurna A/C, Saraswathi Picture Palace, RamaKrishna Talkies (Patamata) & RaamGopal (Gunadhala).
Krishna also has another record in the slab system, as he is the only hero to have a movie in 70s (“Alluri Seetha Raama Raaju”) and in 80s (PrajaaRajyam), which went on to complete its 100 days run in the main theatre after releasing in 4 theatres in a city excluding Hyderabad. Both movies reached their milestone at JaiHindh theatre. The latter also completed its direct 10 days run at Vijaya Talkies, Guntur. The socio -political movie was released in 60 theatres
First it was “Saahasamee Naa Oopiri” and then it was “Koduku Diddina Kaapuram”. The two films broke all previous records in Machilipatnam. Interestingly, both films released in the same theatre —Revathy Picture Palace. All in a span of 4 months in the ultra-competitive 1989.
KDK record details courtesy : Repalle Fans Book!!
The ad by my family friend Mr. P. Srinivasula Reddy, has one small mistake. The gross of 1,83,571/- was record for only Andhra & Ceeded areas. “Simhaasanam” collected more than 2 lakhs in its first week at Devi 70MM a/c Hyderabad several months before. Nevertheless, I think no other movie would have had that many screenings in a theatre anywhere in the State after that.