Very bad planning adversely affected the films’ openings. The film did not release in CEEDED and there was tremendous confusion about its’ release in Visakhapatnam. The film was released in Alankar on 29/9/78 and not in Sriram & Jagadamba (2 shows) as originally planned. Nevertheless, it did very well in Guntur (image 4).
Suresh Productions wanted to make a movie with Superstar Krishna and Boyina Subbaa Rao and even registered a title called ” Deevudu Naasthikudayyaadu” in 1979 or 1980. But that project did not move forward and Boyina got a chance to direct Krishna in this film.
Latter beats the formers’ I week revenues by a slender margin — 300 Rs. Both were released in Deluxe theatres.
Extra theatres getting added in the 11th hour is nothing unusual. But some theatres like Padmapriya A/C in Kakinada or Sunder Deluxe in Nellore or Rajkamal in VSP are so big that the distributors used to stick to just those theatres while releasing run-of-the mill movies — those that are made with average budgets or those that did not have multiple stars – till mid 80s. But “Maayadaari Alludu” was exhibited in two more theatres (noon-shows) in spite of releasing in the newly opened ” Pallavi Deluxe” in Guntur. Mayadaari Alludu crossed the I week collections of “Antham Kaadhidhi Aaarambham” @ Bhaskar Deluxe and created a new record for single theatre revenues in Guntur.Extra theatres were added in Ongole and Chirala also.